Founded in 2020
Look to the chaos, unbridled by our obsession for order and control. There you will find ideas rejected, the misfits and the freaks, but it is also there that you will find sparkles of genius.
For us it’s more than just a sauce in a tube. Globally, we’re more aware than ever that our actions have a tremendous impact on all of our health and well-being. We set out to create flavor-forward modern pantry staples that contribute to a much bigger picture. We don’t strive to be in every kitchen but we think we may be as the stuff is blooming delish 😉 We aspire to create a culture of awareness and empower you to make food choices that support and sustain your sweet, sweet body and the world we live in.
Growing up, my parents lived close to the earth. They were artists, chefs and farmers who believed that healthy diets and a loving environment were all that their children needed to live a rich fulfilling life.
After a successful career as a designer in the film industry I rediscovered my first love of art and food. With some good friends we created a little company called Entube, delivering a line of clean, intensely flavored chili pastes in an iconic silver tube. Entube became a darling in gourmet food circles, winning a much coveted SOFI award for our rich intensely flavored Harissa paste loved by chefs and home cooks alike.
Soon we found that the traditional condiment market was ripe for a punk revolution. The new health conscious consumer was looking for sustainable, delicious, plant based, innovations, with a focus on the wellness of our society.
From the very ethos of my childhood, Hlthpunk was born.
– Richard J Lassalle
What we stand for
CLEAN LABEL
Organic and certified to the highest of European and US standards, our culinary creations are fully vegan, non GMO, gluten free, lactose free, soy free, with zero preservatives or additives of any kind.
ZERO REFINED SUGARS
When we need sweetness, we play with the ingredients that the queen mother gave us; fennel, licorice, oats, date syrup, or a dash of raw cane sugar.
NUTRITION
Food is nature’s medicine. Essential nutrients, vitamins, minerals, healthy fats and vegetable proteins are inherent in all that we create. Superfood sparkles like acerola, ashwagandha, turmeric, maca, cayenne, reishi, cacao, licorice and spirulina are added throughout.
OATS
This planet-friendly, nutrient-rich plant is more than trendy, it’s highly sustainable; using far less water than any nut, they don’t fart (unlike cows), and they’re the base to our magical BIONNAISE™. You’re welcome.
RECYCLE
Our tubes are infinitely recyclable, but it only makes a significant impact if we all recycle so, please, please recycle.
COMMITMENT
2% of our profits are donated to support the Biodynamic Demeter movement, a regenerative style of agriculture one step beyond organic who’s principles are “To restore, maintain and enhance ecological harmony”.