Read time: 2 minutes
setting the scene
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you arrive at your favorite restaurant for the birthday dinner you booked months ago 🎉
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you follow the host to your table, located at the back of the restaurant, next to the bathroom and under an AC vent 🤬
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after requesting to move, the host brings you to the only other available spot you’re now in the middle of the restaurant where the noise prevents you from hearing the person across from you 🤦
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this week’s company assures that you have the perfect table for your special day
in a sentence
Tablz is a restaurant booking platform that allows diners to reserve specific tables through a 3D view of the restaurant
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reserve: restaurants can charge for high-demand tables
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3D: virtually browse the floor plan through an immersive view of the dining room
bulleted version: similar to how concert tickets vary based on location in the venue, restaurants can now charge more for that spot with an open kitchen view 👩🍳
the basics
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industry: foodtech, booking software
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headquarters: Ottawa, Ontario 🇨🇦
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year founded: 2020
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company size: < 15 employees 💼
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investors: Branded Hospitality Ventures, Steven Kamali, Steven Simoni, Russ Rosenband
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amount raised: 150k
due diligence
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🤝 creating revenue: as restaurants face decreased occupancy, rising supply costs, and low profit margins, any additional revenue goes a long wayTablz provides their service for free and takes a cut of table selections
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📲integrating instead of replacing: Tablz works alongside existing reservation systems like OpenTable and Resy
potential risks
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💲consumer disengagement? will diners be receptive if booking a restaurant starts feeling like buying a plane ticket?
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🗺 3D mapping: Tablz currently outsources the digitization of dining rooms with Matterport; providing this service in-house will provide better margins
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the state of the market: in an economic downturn, individuals are more likely to save where they can; will this impact the company’s expansion plans?
sponsored by
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one of the most difficult jobs for chefs and restaurant owners is managing orders from various suppliers
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Choco provides a streamlined ordering platform allowing restaurant owners to save time, cut costs, and eliminate errors leading to food waste
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interested in joining the foodtech unicorn disrupting the global food industry? good news, they’re hiring
founder profiles
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Frazer Nagy (prev. CEO @ Transparent Kitchen, server @ various restaurants )
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Andrej Sakic (prev. communications @ Government of Canada)
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Jérôme St. Holaire (prev. cyber @ Government of Canada, CTO @ Transparent Kitchen)
comps
why Tablz: we’ve seen dynamic pricing touch nearly every industry; Tablz sits on a massive opportunity to disrupt the restaurant industry
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Stay Cute,
Garry & The Farm2Me Team 🌈
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P.P.S Click below to watch a Table video 👇
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