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Hey there and welcome back to Farm2Me. We help you discover the best CPG brands, emerging trends, and the tech stacks powering them.
We hope you are staying cool! This week we have a new brand to breakdown (Palenque Arepas) and Slow Food: Ark of Taste – the program that catalogs ingredients going into extinction, so farmers can grow and CPG makers can use them in their emerging products. As well as a unique tool to discuss (Stack Influence) how to manage your micro influencers for your geo-targeting marketing campaigns.
Now, let’s get started 🛠️
Palenque Arepas is dedicated to providing delicious ‘homestyle’ cooking to all New York City families, students, athletes and people who are dedicated to eating healthy food alternatives. The desire to share this traditional pre-Colombian gastronomic treasure is aligned with the Founders' values. Viviana Lewis and Nena Sierra cook with passion while spreading the longstanding tradition of AREPAS.
Our food is prepared from the finest eco-friendly organic ingredients and made with love. We hope you enjoy our food as much as we do!
Fun fact: Palenque partnered with Farm2Me during Hurricane Sandy to feed 400,000 meals to NYers in the first 24 hours after the Hurricane hit.
Made in East Williamsburg, NY
Founded by Viviana Lewis and Nena Sierra in 2011
Stack Influence
Send free products to Micro-Influencers using the platform Stack Influence which automates influencer collaborations at scale (get thousands of collabs per month). Brands like Magic Spoon, Unilever, and Farmacy have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
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Pay influencers only with products
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Increase external traffic Amazon sales
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Get full rights image/video UGC
Increase your listings search positioning before Oct Prime Day is upon us!
Ark of Taste is a living catalog of delicious and distinctive foods facing extinction. By identifying and championing these foods, we keep them in production and on our plates.
Agricultural biodiversity and small–scale, family-based food production systems are in danger throughout the world due to industrialization, genetic erosion, changing consumption patterns, climate change, the abandonment of rural areas, migration, and conflict.
The Ark of Taste invites everybody to take action: In some cases, products need to be rediscovered and put back on the table, and producers need to be supported and to have their stories told; in others, such as the case of endangered wild species, it might be better to eat less or none of them in order to preserve them and favor their reproduction.
Increase Your Amazon Position Before Oct Prime Day
Send free products to Micro-Influencers using the platform Stack Influence which automates influencer collaborations at scale (get thousands of collabs per month). Brands like Magic Spoon, Unilever, and Farmacy have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
-
Pay influencers only with products
-
Increase external traffic Amazon sales
-
Get full rights image/video UGC
Increase your listings search positioning before Oct Prime Day is upon us!
AI TOOLS
Tech tools powering the best DTC brands
Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)
THAT’S A WRAP
Stay Cute,
Garry & The Farm2Me Team 🌈
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