Neo Bites was founded to help save the two things humans can’t live without: Pets and Planet Earth. The pet food industry is full of mixed messages and is poorly regulated with low quality standards. If America’s dogs and cats were their own country, their meat consumption would rank 5th in the world. Given the environmental impact of traditional meat agricultural practices, they were surprised to see that no pet food company had taken our planet’s health into consideration. They set out to solve both problems by creating products that are not just healthy, but are also resource-efficient and easy on the planet.
FOUNDERS
WESLEY COOPER & WINSLOW MARSHALL
Wesley and Winslow founded Neo Bites around their shared passions for sustainability, health, and wellness. Lifetime lovers and parents of dogs, they were shocked to discover the low-quality standards and unsustainable practices of the poorly-regulated pet food industry.
In true COVID-era fashion, they were randomly placed in the same Zoom breakout room at an industry networking event. Wesley was working in the consumer food and beverage space and pursuing a use for cricket protein – an underutilized, resource-efficient superfood. Winslow was helping consumer brands cultivate community around their values.