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Hey there and welcome back to Farm2Me. We help you discover the best CPG brands, emerging trends, and the tech stacks powering them.
We hope you are staying cool! This week we have a new brand to breakdown (Hot Winter Hot Sauce) and Slow Food: Ark of Taste – the program that catalogs ingredients going into extinction, so farmers can grow and CPG makers can use them in their emerging products. As well as a unique tool to discuss (Keep Cart) how to keep your discount coupons from leaking out on the internet.
Now, let’s get started 🛠️
Hot Winter Hot Sauce grow organic peppers and bottle absurdly fresh fermented hot sauce. Hot Winter Hot Sauce feature their own grown unique cultivar, the Hot Winter Pepper, as well as several heirloom varieties, including several borrowed from Slow Food's Ark of Taste. In addition to growing their own peppers, Hot Winter contract with other growers in the Willamette Valley so that they can have access to the freshest possible chiles, while offering fair contracts to small scale, sustainable farms.
Shaun's goal for Hot Winter is to establish a product that is delicious enough to encourage consumers to help support the local farmers who make these flavors possible. By using rare and unique cultivars of chile, he hopes to make "organic foods" less abstract for people. This is not just a substitution for a familiar thing, but grown in a different way– these are wholly different peppers, that can only exist by working within a different kind of agriculture. Hot Winter Hot Sauce is committed to paying fair prices to these growers, to help foster the type of farming that preserves their culinary heritage.
Made in Portland, Oregon
Founded by Shaun Winter in 2009
KeepCart
KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins
Ark of Taste is a living catalog of delicious and distinctive foods facing extinction. By identifying and championing these foods, we keep them in production and on our plates.
Agricultural biodiversity and small–scale, family-based food production systems are in danger throughout the world due to industrialization, genetic erosion, changing consumption patterns, climate change, the abandonment of rural areas, migration, and conflict.
The Ark of Taste invites everybody to take action: In some cases, products need to be rediscovered and put back on the table, and producers need to be supported and to have their stories told; in others, such as the case of endangered wild species, it might be better to eat less or none of them in order to preserve them and favor their reproduction.
Stop coupon leaks, increase margin
KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins
AI TOOLS
Tech tools powering the best DTC brands
Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)
THAT’S A WRAP
Stay Cute,
Garry & The Farm2Me Team 🌈
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