Who we are
Growing up, Richard Lassalle’s parents lived close to the earth. They were artists, chefs and farmers who believed that healthy diets and a loving environment were all that their children needed to live a rich fulfilling life.
After a successful career as a designer in the film industry I rediscovered my first love of art and food. With some good friends we created a little company called Entube, delivering a line of clean, intensely flavored chili pastes in an iconic silver tube. Entube became a darling in gourmet food circles, winning a much coveted SOFI award for our rich intensely flavored Harissa paste loved by chefs and home cooks alike.
Soon we found that the traditional condiment market was ripe for a punk revolution. The new health conscious consumer was looking for sustainable, delicious, plant based, innovations, with a focus on the wellness of our society.
What we do
For us it’s more than just a sauce in a tube. Globally, we’re more aware than ever that our actions have a tremendous impact on all of our health and well-being. We set out to create flavor-forward modern pantry staples that contribute to a much bigger picture. We don’t strive to be in every kitchen but we think we may be as the stuff is blooming delish 😉 We aspire to create a culture of awareness and empower you to make food choices that support and sustain your sweet, sweet body and the world we live in.
Organic and certified to the highest of European and US standards, our culinary creations are fully vegan, non GMO, gluten free, lactose free, soy free, with zero preservatives or additives of any kind.
Essential nutrients, vitamins, minerals, healthy fats and vegetable proteins are inherent in all that we create. Superfood sparkles like acerola, ashwagandha, turmeric, maca, cayenne, reishi, cacao, licorice and spirulina are added throughout.
When we need sweetness, we play with the ingredients that the queen mother gave us; fennel, licorice, oats, date syrup, or a dash of raw cane sugar.
Our tubes are infinitely recyclable, but it only makes a significant impact if we all recycle so, please, please recycle.