How we do
Years ago, Pura Coco began experimenting with the cold brew concept only to quickly realize the traditional method of steeping coffee in cold water resulted in a beverage that left sweetness to be desired. After unsuccessfully attempting to dissolve cane sugar, agave, and honey in the cold brew, they thought, “What if we steep coffee in coconut water instead of just plain water?” Eureka! The natural coconut sugars served perfectly to balance the coffee flavor with a bit of sweetness and enhanced depth of flavor and texture, resulting in the best cold brew coffee on the planet.

Our sourcing
The search for premium coconut water led them to questionable sources that raised concerns about underlying labor practices, quality control standards, distance of transport to the USA, and production processes. After evaluating available options, they concluded that they would have to source the coconut water themselves. Pura Coco began by identifying locations that were close to the USA and had the best growing conditions for their ingredients. Hello, Costa Rica! Often referred to as “the garden of the Americas”, Costa Rica’s climate, geography, and geology blend to produce rich volcanic soil and just the right amount of rainfall and sunshine for a powerful, fertile base for coconut farms.

Environmental Sustainability
Pura Coco is produced in the most environmentally sustainable way possible. They are proud that their production facility in Costa Rica is powered by 100% renewable energy. Additionally, instead of shipping their coconut water from Asia like the vast majority of the competition, they take a short boat ride from Costa Rica to the USA, thus minimizing their carbon footprint.