2024 Bar Essentials: French Squirrel, Holy City Straws, and the tech tools of DTC brands

Invest in emerging food & bev brands in Biodegradable Straws, Emerging Snacks, and more


September 23, 2024

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Hey there and welcome back to Food Tech by Farm2Me. We help you discover the best D2C brands and the tech stacks powering them.

We hope you are staying cool! This week we have two new brands to breakdown (French Squirrel and Holy City Straw Co) to keep your bar menu and snack bar ahead of the competition, as well as a unique tool to discuss (Keep Cart).

Now, let’s get started 🛠️

Holy City Straw Co

Holy City Straws line of Earth straws are one of the only non-manufactured, 100% biodegradable, and 100% bio-based straws on the market today. Mother Earth is our machine.

Holy City Straws require minimal carbon usage during the beginning and end-of-life cycle. They come straight from nature and, when disposed, will naturally return to the Earth all while eliminating downstream waste! Unlock your early access here!

Keep Cart

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

French Squirrel

French Squirrel Berets, a nutrient-dense, vegan and gluten-free refrigerated protein bite coated in 100% pure, organic chocolate is a distant memory for the founder, Sydney Karmes-Wainer.  For as long as she can remember, Sydney has always been passionate about food and cooking. In an attempt to rediscover Sydney's love for food after falling trap to the often-obsessive health food world, she began her food blog, French Squirrel.  Unlock your early access here!

Keep Cart

Stop coupon leaks, increase margin

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

AI TOOLS

Tech tools powering the best DTC brands

Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)

THAT’S A WRAP

Stay Cute,
Garry & The Farm2Me Team 🌈

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